4 Steps to Knowing What Your Customers Want Better Than They Do
Wes Anderson's latest film, The Grand Budapest Hotel, takes place in an imagined, Eastern European-ish land, called Zubrowka. To bring this fictional world to life, Anderson brought on graphic designer Annie Atkins, who designed more or less every artifact in the movie - newspapers, police reports, passports, you name it - by hand.
Contrary to popular belief, design is as much about process as end product.